Faith-based streetwear, no audience. I researched what their buyer responds to — language, visuals, story — and built a daily-posting engine tuned to what hits. From zero to community in ten days.
Audience-first research.
I studied what the faith-streetwear buyer wears, posts, and shares. Every reel, every caption, every drop is tuned to what resonates — not what we feel like making.
Daily storytelling at scale.
57 videos shipped. 46.2K views, 5.9% engagement — five-to-ten times the Shorts benchmark. Zero paid spend.
Drop infrastructure that ships itself.
Teaser → calendar → launch → recap as reusable templates. Each drop runs on the same rails as the last.
Founder owns the soul. System owns the cadence.
He makes the creative calls. I run the publishing engine underneath.
“We went from 6 YouTube subs to 120 in 30 days. Yuri built the whole thing. Website, brand, daily content. I check in once a month and the system keeps shipping.”
Keith, Founder, NVUS Hearts
Full delivery breakdown
What’s actually built
What’s built into the site, plus the Easter Drop visual collection and the campaign promo.
Built into the site
Five features running for him
- 01
Custom storefront on a headless Shopify backend
fast load, full creative control, no theme-template constraints
- 02
Conversion tracking wired up
Meta Pixel + Instagram checkout routing fixes so every drop tracks every sale
- 03
Drop campaign template
teaser, calendar, launch, recap as one connected sequence, reusable per drop
- 04
Drop calendar on the site
buyers know when the next release lands without asking
Selected reels
Daily storytelling, tuned to the audience
Hook-led, emotional cuts that lead with the line, not the tee. The same daily engine that took the channel from zero to 198 subscribers, all organic. Tap any reel to watch.
Unseen. Unheard.
Nobody Makes It Alone
Built For The Rebuilt
Faith Over Fear
The World Moves Fast
Rebuilt, Not Replaced. $5 off the drop
Brand film
The NVUS Hearts mission film
Sixty seconds on what the brand stands for — the storytelling piece that anchors the homepage and threads through every short.
Audience engine
The community on YouTube runs on the same rails
From zero. All organic. The system researches what the faith-streetwear buyer responds to, then runs the daily cadence on the rails I built. Engagement sits five-to-ten times the Shorts benchmark — proof the engine reaches the right audience.
198
Subscribers
From zero
46.2K
Views
57 videos
2.6K
Likes
Across the channel
5.9%
Engagement
5–10x benchmark
$0
Paid spend
100% organic
Proud partner
A cause wired into the brand
10% of every sale supports treatment, recovery, and prevention through Herren Project. It is built into the storefront, not bolted on: a named beneficiary on the product pages, the header, and a dedicated giving page. For a faith-and-recovery brand, the cause is part of the conversion, and it is real.
About the partner
Herren Project is a national 501(c)(3) nonprofit founded in 2011 by Chris Herren, a former professional basketball player in long-term recovery. It provides free help across treatment, recovery, and prevention: treatment placement, recovery housing and coaching, scholarships, online support groups, and prevention programs in schools.